Restaurant Customer Loyalty

Build Customer Loyalty and Grow your Restaurant Database

Turn every visit into a loyalty opportunity with captivating group mini-games. Build your own qualified customer database and take back control of your customer relationship, without depending on third-party platforms.

Group Mini-Games

Offer engaging experiences right at the table. Culinary quizzes, blind tests and challenges between guests: your customers have fun and naturally share their contact details. Gamification at the service of your restaurant loyalty program.

Qualified Database

Build a complete restaurant CRM with emails, phone numbers, dietary preferences, allergies and visit history. Every piece of data collected is 100% yours and enriches your customer knowledge.

Targeted Marketing Campaigns

Send personalized emails and SMS to your customers: special offers, birthday invitations, inactive customer re-engagement. Segment your audience and maximize the return rate to your establishment.

01. Gamification

Capture your Customer Data through Games

Traditional methods of collecting customer data in restaurants are outdated. Paper loyalty cards get lost, online forms are ignored, and direct requests at the table feel intrusive. Covero offers a radically different approach through gamification.

Your customers access group mini-games from their smartphone, right at the table, and play in exchange for rewards you decide. Culinary quizzes, timed challenges between guests, flavor blind tests: engagement is fun and collective. To participate, each player naturally enters their email and first name. The capture rate is considerably higher than traditional methods because the customer perceives a real immediate benefit.

Email and phone capture through interactive games
Fun and social experience for your guests
Conversion rate higher than traditional forms
Groupe de clients participant à un mini-jeu de fidélisation à table dans un restaurant
Interface CRM Covero avec base de données clients restaurant et codes promo
02. Restaurant CRM

Your Integrated Restaurant CRM

Every piece of data collected automatically feeds your restaurant customer database. The Covero CRM centralizes all essential information: contact details, visit history, culinary preferences, food allergies, birthdays and VIP status. You have a complete view of each customer to personalize your relationship.

With advanced segmentation, identify your best customers, spot those who haven't returned in a month, or target wine enthusiasts for a special event. The restaurant loyalty program becomes a real growth driver, based on deep knowledge of your clientele.

Visit history and preferences for each customer
VIP tags, allergies and birthday tracking
Advanced segmentation for targeted actions
03. Independence

Total Independence from Platforms

Today, most restaurants depend on platforms like TheFork or UberEats to reach their own customers. These intermediaries capture data, impose commissions and control the customer relationship. With Covero, you take back control of your restaurant customer database.

Every email, every phone number, every preference collected belongs to you. You communicate directly with your customers by email or SMS, without intermediaries and without commission. Your restaurant loyalty program operates in complete autonomy: you decide when, how and to whom you send your offers.

100% of your customer data belongs to you
Direct communication without intermediary or commission
End of dependence on aggregators and platforms
Back-office Covero pour gérer la base de données clients et les campagnes de fidélisation restaurant

Customer Reviews

Collect and manage your customer reviews directly from Covero. After each visit, your customers automatically receive an invitation to leave a review. Positive feedback strengthens your online reputation, and negative feedback reaches you privately so you can respond before it's published online.

Automatic collection after each visit
Management of positive and negative reviews
Protection of your online reputation

Competitive Intelligence

Keep an eye on your competitors with the Covero competitive radar. Track reviews, ratings and trends from restaurants in your area. Identify your competitors' strengths and weaknesses to adjust your positioning and offer. A clear dashboard gives you a comprehensive view of your local market.

Track your competitors' reviews and ratings
Comparative analysis of your positioning
Alerts on trends in your area
+40%

loyal customers

3x

more return visits

100%

proprietary data

Frequently asked questions about restaurant loyalty.

The Covero loyalty program is based on interactive mini-games offered directly at the table. Your customers participate as a group in quizzes and fun challenges via their smartphone. In return, they naturally share their contact details (email, phone). This data automatically feeds your restaurant customer database, which you can then use for targeted marketing campaigns.

That's the whole point of the gamification approach. Rather than directly asking for an email or phone number, your customers participate in a fun and social experience. Sharing contact details happens naturally as part of the game, with a conversion rate far higher than traditional methods like paper loyalty cards or online forms.

Absolutely. The Covero system natively integrates GDPR compliance. Consent is collected explicitly during game participation. Your customers can access, modify or request deletion of their data at any time. Data is hosted in France on secure servers and is never shared with third parties.

Covero offers several game formats adapted to the restaurant industry: culinary quizzes, flavor blind tests, timed challenges between guests, and customizable general knowledge games. Each game is designed to be played as a group at the table, creating a shared moment that strengthens the customer experience and attachment to your establishment.

Yes, the Covero back-office includes a marketing campaign module. You can send targeted emails and SMS to your entire database or to specific segments: VIP customers, birthdays of the month, customers inactive for 30 days, etc. Ready-to-use templates are available to simplify the creation of your restaurant loyalty campaigns.

Ready to build customer loyalty?

Join the restaurateurs who have taken back control of their customer database. Build a high-performing and independent restaurant loyalty program with Covero.

Request a free demo